LinkedIn outreach blueprints

Short PDFs on the parts of LinkedIn outreach people guess at most. Each one says where its numbers come from and what they cannot tell you. They are free: pick one, give us an email address and we send you the PDF.

• LinkedIn connection request limits: what 51 real accounts actually sentLinkedIn publishes no weekly invitation number for any account type, so we measured our own: 16,438 invitations from 51 accounts over 12 weeks. The finding that matters is that sending more did not buy a higher acceptance rate.PDF, 6 pages
• Follow-up benchmarks: reply rates by step across 17,688 LinkedIn messagesHow many people reply to the connection request, and to follow-ups 1, 2 and 3, measured on real ZenMode campaigns. Every rate comes with its n and a 95% confidence interval.PDF, 6 pages
• Message patterns that get replies, and the ones that don'tWe checked popular LinkedIn message advice against 29,385 real messages, comparing each sender only with themselves. Three patterns held. Six popular rules did not, and five fresh templates show what to do instead.PDF, 7 pages
• When LinkedIn replies actually arrive781 timed replies from real ZenMode campaigns, measured from the moment each message went out. Most arrive within a day, a quarter of follow-up replies within the hour, and the best day to send did not show up at all.PDF, 5 pages
• The LinkedIn outreach setup checklistEverything to tick off before your first invitation goes out, and every week after. Each number is either quoted from LinkedIn's Help pages or measured on ZenMode accounts, and it says which.PDF, 6 pages