Find people engaging with your competitors' posts on LinkedIn
To find people engaging with competitor posts on LinkedIn, follow the competitor's company page and the people who post there, then collect who reacts and comments. ZenMode Signals does that for the competitors you confirm, also catches posts that name them, and writes each person a message about the topic, never the competitor. Signals is included on every plan except Novice.
By Jonathan Lis, founder of ZenMode · Last updated
What this signal is
People who reacted to or commented on posts from a competitor's LinkedIn company page. ZenMode finds the page from the competitor's own website and never guesses it; you confirm it before it is followed. People who reacted to or commented on posts by the people you follow at each competitor. ZenMode suggests up to three there who post most; you can untick them or paste others. It also finds people who wrote, or commented on, a recent post that names one of your competitors.
Someone reacting to a competitor's post this week is thinking about the problem that competitor solves. They are not yet a customer of anyone in particular, and they are on LinkedIn, where you can reach them. It is the most direct buying signal LinkedIn offers a small team.
Who it suits: Anyone with a named competitor whose buyers are active on LinkedIn: the people engaging with them are already thinking about the problem.
An example lead as it appears in ZenMode, with the reason word for word. The person and company are made up.
Priya Nair
Head of Sales, Fernway Logistics
Why they are on the list
Engaged with a LinkedIn post from the Brightloop team (29 Oct)
The connection note ZenMode writes
Hi Priya, how logistics sales teams book more meetings without adding headcount keeps coming up in my world, and it is what I help teams with. Happy to connect and swap notes?
How to do it in ZenMode
- 1
Give ZenMode your website
Add your website, or describe what you sell in a sentence. ZenMode drafts who you sell to and who your competitors are; you edit both and confirm them, and nothing runs until you do.
- 2
Confirm each competitor's company page
ZenMode finds each competitor's LinkedIn company page from the competitor's own website and never guesses it. You confirm the page before it is followed.
- 3
Pick the people who post at each competitor
ZenMode suggests the people at each competitor who post most. You can untick them or paste others. Their audiences are often bigger than the company page's.
- 4
Press Find leads
ZenMode runs every signal that has something to read and looks for new people inside the target market you confirmed. Each lead carries one dated sentence saying what they did, so you can see why they are on the list before you add them.
- 5
Add them to a campaign and choose how it sends
On plans with AI, ZenMode writes the connection note and follow-ups for each person, reacting to the signal while it is no more than 45 days old. Each campaign either waits for you to review the messages or sends them on Autopilot, from your own LinkedIn account, at the daily pace you set and within your business hours.
Writing the message
- Write about the problem the competitor's post was about, not the post. The topic is why they engaged.
- ZenMode checks every signal message before it goes out: it never says the person liked, reacted to or commented on something, and never names the competitor or the post's author.
- Keep the ask small: a connection and a question about how they handle the problem today.
Price
Signals is included on every plan except Novice, and each of those plans includes credits every month: 300 credits a month (1 credit = 1 person found or 1 lead researched) for the first LinkedIn account your monthly plan pays for, and 150 for each further account, included or an extra seat. Credits reset monthly; unused credits do not carry over. The plans and credit packs are on the Signals page and the pricing page.
FAQ
Can I see who liked a competitor's LinkedIn post?
LinkedIn shows the reactions and comments on any public post to anyone signed in, so you can read them by hand. ZenMode does it for you on the competitors you confirm, keeps only the people inside your target market, and dates each one.
Will the person know I found them through a competitor?
No. ZenMode checks every signal message before it goes out: it never says the person liked, reacted to or commented on something, and never names the competitor or the post's author. The message talks about the topic instead.
Does ZenMode guess a competitor's company page?
No. It finds the page from the competitor's own website and you confirm it before anything is read.
What if my competitors barely post?
Then their company page has little to read, and the people who post at the competitor, plus posts that name the competitor, do more of the work. ZenMode skips a source until it has something to read.
Find the signal, write the message, send it
Start a 14-day trial and set up your LinkedIn account and first campaign today.
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