Find leads from popular LinkedIn posts about the problem you solve
People who react to or comment on a popular LinkedIn post about your topic are telling you what they care about this week. ZenMode Signals works out your topics from your value proposition, reads recent popular posts about them, and keeps the engagers who fit your target market. Signals is included on every plan except Novice.
By Jonathan Lis, founder of ZenMode · Last updated
What this signal is
People who reacted to or commented on a recent, popular LinkedIn post about the topics your offer is about. ZenMode works out the topics from your value proposition, and you can edit them.
A topic catches buyers no competitor or influencer list would: people engaging with a stranger's post about exactly the problem you solve. It suits offers that solve a problem people post about.
Who it suits: Offers that solve a problem people post about: the topic tells you what they care about this week.
An example lead as it appears in ZenMode, with the reason word for word. The person and company are made up.
Elena Rossi
Managing Director, Clearpath Recruitment
Why they are on the list
Engaged with a LinkedIn post about "cold outreach for agencies" (30 Oct)
The connection note ZenMode writes
Hi Elena, cold outreach for agencies is having a moment on LinkedIn. What has worked best for Clearpath so far? I help agencies book calls from LinkedIn and would be glad to connect.
How to do it in ZenMode
- 1
Give ZenMode your website
Add your website, or describe what you sell in a sentence. ZenMode drafts who you sell to and who your competitors are; you edit both and confirm them, and nothing runs until you do.
- 2
Check the topics
ZenMode works out the topics from your value proposition. You can edit them: a topic should name a problem your buyer has, not your product.
- 3
Press Find leads
ZenMode runs every signal that has something to read and looks for new people inside the target market you confirmed. Each lead carries one dated sentence saying what they did, so you can see why they are on the list before you add them.
- 4
Add them to a campaign and choose how it sends
On plans with AI, ZenMode writes the connection note and follow-ups for each person, reacting to the signal while it is no more than 45 days old. Each campaign either waits for you to review the messages or sends them on Autopilot, from your own LinkedIn account, at the daily pace you set and within your business hours.
Writing the message
- The topic is the opener: say it is something you work on, then ask how they handle it.
- ZenMode checks every signal message before it goes out: it never says the person liked, reacted to or commented on something, and never names the competitor or the post's author.
- If a lead commented, the comment may choose what the message is about, but the message never quotes it and never says they commented.
Price
Signals is included on every plan except Novice, and each of those plans includes credits every month: 300 credits a month (1 credit = 1 person found or 1 lead researched) for the first LinkedIn account your monthly plan pays for, and 150 for each further account, included or an extra seat. Credits reset monthly; unused credits do not carry over. The plans and credit packs are on the Signals page and the pricing page.
FAQ
What makes a good topic?
A problem phrased the way your buyers phrase it, narrow enough that the people engaging are buyers rather than spectators. Your product name or a broad word like "sales" finds the wrong people.
Does ZenMode read every post on a topic?
It reads recent posts that are popular enough to have an audience, every page of each, comments first, and keeps only people inside your target market.
Will the message quote what they wrote?
No. A comment may choose the topic of the message, but ZenMode never quotes it and never says or hints that they commented.
Find the signal, write the message, send it
Start a 14-day trial and set up your LinkedIn account and first campaign today.
Start free trial