Free guide · scorecard · 6 parts

Know exactly what to fix in your LinkedIn outreach, every Friday

A short weekly review for a campaign that is already running. Three numbers, the step where people drop off, what the replies say, and a table that tells you which one thing to change next week.

Start with part 1 Download the checklist (PDF)

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Cover of the guide: Know exactly what to fix in your LinkedIn outreach, every Friday

I'm Jonathan. I build ZenMode: I write the code, answer the support emails, and my own outreach runs through it. Most campaigns don't need a new tool or a new strategy. They need one honest look a week and one change at a time. This is the short Friday review I'd run on any campaign. Questions: hello@zen-mode.io. I read everything.

Jonathan Lis · founder, ZenMode

Who it's for

Founders and small teams with a LinkedIn campaign running, who see the numbers but do not know which part to fix.

You leave with

A filled-in scorecard for this week, the one change you will make, and a log that shows next Friday whether it worked.

How it was put together

The review uses only numbers your own campaign produces. The thresholds are left for you to set, because what counts as low depends on your market, list and offer: we quote no benchmark. The diagnosis table is our rule of thumb, labelled as ours. Screenshots are ZenMode's demo with sample data.

Part 1

Write down three numbers

You cannot fix what you have not written down. Take the same three numbers every Friday, for the same campaign and the same length of time, so this week can be compared with last.

Fill in

Connection requests sent: This week, this campaign
Acceptance rate: Of the people you invited, how many accepted
Reply rate: Of the people who accepted, how many replied

The Friday scorecard

Number 1

Requests sent

This week, one campaign

Number 2

Acceptance rate

Accepted ÷ invited

Number 3

Reply rate

Replied ÷ accepted

Find

The biggest drop

Request → accepted, or accepted → replied

Change

One thing only

The list, the note, or one follow-up

Next Friday

Did it move?

Same campaign, same 7 days, compare

Now do it in ZenMode

Open Analytics, pick the last 7 days and the campaign, and copy the three numbers. Export the view as CSV or PDF if you keep your log elsewhere.

Analytics with 7 days, acceptance rate and reply rate highlighted — Last 7 days: acceptance rate and reply rate. ZenMode demo, sample data.

Setting Analytics to the last 7 days and one campaign. ZenMode demo, sample data.

Part 2

Find where people drop off

Every campaign loses people in two places: between the request and the accept, and between the accept and the reply. The bigger drop is where your fix goes.

Biggest drop	It usually means	Look at
Request → accepted	They do not see a reason to connect	Who is on the list, your profile, the note
Accepted → replied	They connected but the messages give no reason to answer	Follow-up 1 first, then the rest

Now do it in ZenMode

Read the conversion row on Analytics: requests, accepted and replied, side by side for the same dates.

The conversion row with Accepted highlighted — The conversion row shows where people drop off. ZenMode demo, sample data.

Part 3

Find the weak step

If replies come almost all after one message, the others are not doing their job. Two cautions before you act: a step with few sends tells you little, and replies keep arriving for days after a message goes out, so the most recent week always looks lower than it will.

Fill in

Replies after follow-up 1: And how many were sent
Replies after follow-up 2: And how many were sent
Replies after follow-up 3: And how many were sent

Now do it in ZenMode

Read Reply rate by step on Analytics, for the same campaign and dates, and write the three steps into the scorecard.

Reply rate by step with follow-up 2 highlighted — Reply rate by step points at the weak message. ZenMode demo, sample data.

Part 4

Read what the replies say

A reply rate counts answers; it does not say whether they were good ones. Lots of "wrong person" means the list is off. Lots of "not now" means the timing or the offer is. Lots of "asks for information" means your messages leave out something people need.

Fill in

Interested and asks for information: Your positive replies
Not now: Put each one's date in your CRM
Wrong person, not interested, request to stop: What these have in common

Now do it in ZenMode

On Practitioner and above, the campaign's Reply categories card counts its replies by category: interested, asks for information, not now, wrong person, not interested and request to stop.

The Reply categories card with Not now highlighted — Each kind of reply, counted for the campaign. ZenMode demo, sample data.

Part 5

Choose one change

Change one thing a week. Change three and next Friday you will not know which one moved the number.

Fill in

This week's one change: What you changed, on which campaign, and the date

If this is low	Change	Keep the same
Acceptance	The list first; then the note	The follow-ups
Replies after accepting	Follow-up 1: one easier question	The list and the note
Replies at one step	That step's reason	Every other step
Lots of "wrong person"	The job titles in your targeting	The messages
Replies, but no meetings	How you answer: shorter, one next step	The campaign

Now do it in ZenMode

Make the change on the campaign page: targeting, the note or one follow-up. Then read Next queued messages to see what the next people will receive.

Follow-up 1's message box highlighted — Change one message; leave the rest alone. ZenMode demo, sample data.

Part 6

Know when to pause

Some weeks the right change is to stop and rebuild rather than tweak. Pausing costs you nothing; sending a sequence you no longer believe in costs you the list.

Pause when (our rule of thumb)	Then
Replies are mostly "wrong person" or "not interested"	Rebuild the list before anything else
You would not send the note yourself, by hand, today	Rewrite it, then resume
Requests to stop show up more than once in a week	Read those threads, then rebuild the list and the note
You cannot answer replies this week	Pause until you can

Now do it in ZenMode

Press Pause on the campaign. It stays as it is, and you resume it when the rebuild is done.

A campaign header with the Pause button highlighted — Pause the campaign while you rebuild. ZenMode demo, sample data.

Print this

Every Friday

Same campaign, last 7 days
Requests sent written down
Acceptance rate written down
Reply rate written down
Biggest drop found
Weak step checked (enough sends?)
Reply categories read
One change chosen and logged with the date
Pause decision made
Last week's change checked against this week

Download the checklist (PDF, no email needed)

Do this guide in ZenMode

ZenMode books you more meetings from LinkedIn: it finds the right people, writes the messages, and keeps every reply in one inbox. It is a desktop app for Mac and Windows that sends while the app is open. Practitioner, Master and Dojo include a 14-day free trial, first time only.

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